The concept of Guerrilla marketing was created by Jay Conrad Levinson. Traditional marketing involves advertising methods such as advertising on television, radio, print, and mail. Online marketing or Digital marketing is the type of advertising which we see today on websites, YouTube videos, blogs, etc. Whereas, Guerrilla Marketing is an inexpensive method that focuses more on reach rather than frequency. This style of marketing is effective for small businesses to advertise their product and services. One needs to have imagination, energy and time for this kind of advertising.Give an ImpactThis kind of advertising engages the customers with the product and ... Read More

Ambush, as the name implies, is a surprise marketing. The term Ambush marketing was coined by Jerry Welsh, a marketing strategist. Ambush marketing is a type of marketing where the marketer associates the product with an event or property and the marketer is not directly or officially related to that event. This is a type of Guerilla marketing.To be more precise, we often happen to watch some advertisements which refer to some events or personalities indirectly without mentioning them officially. Such advertisements have a lot of impact on unknowingly.Grab the OpportunityThis kind of advertising is done by utilizing the opportunities ... Read More

Cinderella was the fictional character of a folktale which has a varied version of stories of which the popular version was published by Charles Perrault. This story says that nothing is impossible with graciousness and simple heart.The StoryCinderella is a simple girl born in a wealthy family who lost her mother at a tender age. But her father has little concern towards her. He marries a lady who is very arrogant and haughty. Cinderella’s stepmother treats her like a slave and puts her in servitude. She has two daughters who are equally unkind and disdainful as their mother.Cinderella is made ... Read More

Cryogenic Sleep is the process of freezing a person into a deep sleep for a long time with no supply of food and water. This process was proposed so as to pass time more quickly during the space travel. Cryogenic sleep also stops ageing. This is mostly addressed in science fiction movies.How did this idea develop?During the space travel, the travelers need to take more materials such as food, water, exercise equipment, television etc. as they need to perform exercises to keep themselves healthy and also to keep themselves engaged, as sitting idle for hours would affect them mentally. Now, ... Read More

Indoor games are fun and a good time pass. Playing indoor games enables good relationships. Here are some of the most popular indoor games.Chess: Chess is a most popular indoor game played by two people. This improves thinking capability and keeps the brain active.Carroms: Carroms is a game where two or four people can enjoy playing. This game increases team spirit and enhances focus.Ludo: Though a kids’ game, it has a lot of fun.Apart from these games where you sit and play, indoor games can also be those which let you stretch your arms and legs by making you sweat.Shuttle/Badminton: ... Read More

In Radio communication systems, we use wireless electromagnetic waves as the channel. The antennas of different specifications can be used for these purposes. The mode of propagation of electromagnetic waves in the atmosphere and in free space may be divided into the following three categories:The line of sight (LOS) propagationGround wave propagationSkywave propagationIn ELF (Extremely low frequency) and VLF (Very low frequency) frequency bands, the Earth, and the ionosphere act as a wave-guide for electromagnetic wave propagation. In these frequency ranges, communication signals practically propagate around the world. The channel bandwidths are small. Therefore, the information is transmitted through these ... Read More

According to Matsyapurana, the first person on this Earth is Manu. The Sanskrit term Maanav meaning a human was derived from the name Manu denoting his children. Manu was the son of Prajapati (another name of Brahma) and Shatrupa (another name of Saraswati). God created Ananti as the wife of Manu. These two are said to be the parents of this world according to Hindu Mythology.Manu and ManvantaraManu is considered the author of ancient Sanskrit code of law called Manu Smriti. Manu is the head of each Kalpa (Aeon), which consists of fourteen Manvantaraas. Each Manvantara lasts for the lifetime ... Read More

We usually don’t like to listen to the lectures which are monotonous and typically a part of personality development sessions. The motive of such sessions is to discuss something with which we can relate, feel logical, know the flaws and have an insight into the facts. The changes which have to be done should be delivered in a convincing and comfortable way wrapped with some good sense of humor. It reaches the target in a great way, unlike the ones which are there just to deliver some Gyaan. Sandeep is a master of this art.Sandeep’s VogueSandeep Maheshwari is actually the ... Read More

Microstrip antennas are the low-profile antennas. A metal patch mounted on a ground level with a dielectric material in-between constitutes a Microstrip or Patch Antenna. These are very low size antennas having low radiation. The patch antennas are popular for low profile applications at frequencies above 100MHz.Construction and workingThe microstrip consists of a very thin metallic strip placed on a ground plane with a dielectric material in-between. The radiating element and feed lines are placed by the process of photo-etching on the dielectric material. Usually, the patch or microstrip is chosen to be square, circular or rectangular in shape for ... Read More

Babinet’s Principle is actually the principle used in optics. According to its definition, “When the field behind a screen with an opening is added to the field of a complementary structure, the sum is equal to the field when there is no screen”The images clearly explain the principle. In all the regions, which are non-collinear with the beam, the above two screens, in figure 1 & 2, produce the same diffraction pattern.Case1Consider a light source and a conducting plane (field) with an aperture before a screen. The light does not pass through the opaque area but passes through the aperture.Case2Consider ... Read More