What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ... Read More

Cybersecurity is an important part of a company's Business Continuity Plan (BCP), and policies and procedures pertaining to key technology and sensitive data protection must be considered.The process of developing preventative and recovery measures to cope with possible cyber threats to a company or to assure process continuity in the aftermath of a cyberattack is known as business continuity planning (BCP).In business continuity planning, it's critical to incorporate guidelines for recognizing, controlling, and decreasing cyber threats.The secondary purpose of BCP is to maintain operational continuity before and throughout catastrophe recovery. This facilitates cross-departmental coordination and ensures that companies have a ... Read More

Let us begin by learning about business intelligence.Business IntelligenceBusiness intelligence is an application-driven phase allowing organizations to analyze raw information from various sources, extracting vision that lead to higher effective business results. It is a set of tools and methods that analyze and transform raw information into actionable and coherent data for use in business analysis to support decision-making.Each business has strong transaction-oriented systems that save all information gathered from daily operations into repositories.It can stay competitive, businesses should rediscover and uses the data they influence, and this is where BI appears into play. Business intelligence can change vision from ... Read More

Kamikaze defense techniques have been used by Japanese Pilots in World War II, but they are a successful utility tool for firms to prevent hostile takeover. They are employed by an organization to preserve its self-interest, the financial position of the organization. The objective of this method is to reduce the target company’s demand to a hostile bidder by decreasing its market capitalization. This is implemented as a protective defense by most firms to prevent takeovers.Kamikaze Defense: What You Should KnowA kamikaze defense is a tactic that a target firm utilizes to escape being taken over by a hostile bidder. ... Read More

In this post, we will understand the difference between CRM and ERP −CRM (Customer Relationship Management)It is a computer software that helps companies record every transaction and interaction with the present and prospective customers.It is a subset.It was developed in 1990.It is generally utilized in front office activities.It helps focus on improving the sales.It is customer oriented.This is what CRM includes −ERP (Enterprise Resource Planning)It is an integrated pre-packaged computer software that helps organizations in managing and controlling the business processes.It is a superset.It was developed in the 1960s – 1970s.It is generally utilized by back office activities.It helps focus ... Read More

The terms "product" and "process" are important in the context of software development. The basic difference between a product and a process is that a process is a set of steps to guide the project in order to obtain the appropriate product, whereas the product is the final result of the software project. In this article, we will discuss more about "product" and "process" and how they are different from each other. What is a Product? In software engineering, any software developed as per the requirements of the client is referred to as a product. In other words, a product ... Read More

In this post, we will understand the difference between strong entity and weak entity −Strong EntityIt has primary key.It doesn’t depend on any other entity.It can be represented using a single rectangle.The relationship between two strong entities can be represented using a single diamond.It can either have total participation or no participation.Weak EntityA weak entity has a partial discriminator key.It depends on the strong entity.It can be represented using a double rectangle.The relationship between a strong and a weak entity can be represented using a double diamond.They always have total participation.Read More

In this post, we will understand the difference between star schema and snowflake schema.Star SchemaHierarchies of dimensions are stored in a dimensional table.It contains a fact table that is surrounded by dimension tables.In this schema, a single join creates the relationship between a fact table and any dimension tables.It is a simple database design.It has high levels of data redundancy.The processing of cube is quick.A single dimension table contains the aggregated data.It is a de-normalized data structure.The queries run quickly in comparison to other schema.It uses start join query optimization technique. Hence, the queries perform well.Tables can be connected with ... Read More

A Fact Table contains a combination of attributes from completely different dimension table. It helps the users understand and analyze the business dimensions that would help improve the business processes. Fact tables are also known as Reality tables.Dimension tables, on the other hand, help a Fact Table gather the dimensions on the data that needs to be collected.Read through this article to find out more about Fact tables and Dimension Tables and how they are different from each other.What is a Fact Table?In data warehousing, a Fact Table is one that contains the measurements, metrics, or facts of a business ... Read More

In today’s rapidly changing business world, it is critical for business leaders to have the right insight and data to make the right calls at the right time. Finding the right blend of what, why and how to use this enormous amount of data is something that needs attention in present day competitive business environment.Business strategies and operational decisions are being undertaken based on the analysis provided by past operational data. Hence it is tremendously important for global business entities to equip themselves with the emerging technologies like business analytics software for better decision making and forecasting.Business Decisions + Analytics ... Read More