Have you ever gone shopping and realized as you were leaving that you had overspent? You may certainly confess it. Each person experienced it. If I told you it wasn't your fault, would it help you feel better? Hey, it's true. Deals are especially created to persuade you to spend more money than you anticipated through a variety of psychological pricing methods. Applying retail pricing strategies to other industries' pricing can be quite successful. Let's take a closer look at four of the most well-liked strategies you can employ to boost sales and prevent further mall spending. The meaning ... Read More

Employee attrition is the process through which a company's manpower/workforce gradually decreases over time as a result of unavoidable circumstances like employees leaving for personal or professional reasons. In many cases, the employer has no influence over why workers are making an exit from the job at a much faster rate than they are being hired. Let's use the example of opening a new office that will serve as your company's marketing agency and its departments. Every salesman is required to work from the company location, although a few staff members are unable to do so and opt to leave ... Read More

What is the Theory of Action? It is a set of unstated beliefs about how a company may change from its current state to the one it wants to be in down the road. A theory of action is a set of interrelated hypotheses that provides a rationale for why and how certain actions are taken. In Haertel's words, it "draws a line between causes and effects" by specifying, in clear terms, the characteristics that are "most likely" to produce the intended result. Importance of Theory of Action Due to its influence on the theory of change and its subsequent ... Read More

According to Barak Obama, the Affordable Care Act (aka Obamacare) borrows heavily from similar state-level legislation (aka Romneycare) implemented in Massachusetts in 2006 and passed by then-governor Mitt Romney. The ACA exchanges' less-than- smooth launch, combined with recent revelations that many people who buy health insurance on the individual market are receiving cancellation notices, has some Americans wondering if the new law will work. President Barack Obama cites the success of Massachusetts' health-care reform as proof that, despite a rocky start, the law will work to provide nearly universal coverage to all Americans. What is Obamacare? At the national and ... Read More

Every piece of data that is analyzed will exhibit varying degrees of variation. Even if we try our best, we can never achieve identical results in every situation. Variation is a type of numerical value that shows how widely people in a group are affected by different factors. The concept of variance is a type of numerical measure that shows how the data is distributed across various points in a given area. If you get a variance of zero, it means that your results are exactly the same as the expected value. On the other hand, a high variance indicates ... Read More

Agile project management has been quite popular among project managers over the past several years. The extensive use of Agile is not unexpected given that it closes numerous gaps left by conventional project management techniques and aids businesses in meeting challenging customer expectations. Additionally, Agile practically eliminates the possibility of a project failure. When it comes to implementing Agile in business, numerous methodologies are accessible. In this tutorial, we will learn about the top 10 Agile methodologies that every business should incorporate. What is Agile? Agile project management is an iterative method of carrying out tasks. Due to ... Read More

In today’s market, the only thing that sells is what's on the shelf. Companies have to advertise their products or services to consumers. As it is, there are thousands of brands offering similar, identical, or substitute products to consumers. The point of difference for the companies could be how they advertise their products or services. Advertisements help the consumer know the brand, its products, and its benefits. Companies can run advertisements through various channels − Newspaper articles Magazines articles Television advertisements Radio shows social media platforms and others. A good advertisement can always steal customers. It assists ... Read More

Consumers go through the decision-making journey for a product or service when they feel the need for it. Henry Murray has beautifully explained the different needs of consumers that, in turn, guide their behavior and develop their personalities. Firms can target particular personalities by creating relevant advertisements and products to fulfill their needs. In this article, we will learn aboutWhat are the different types of needs. According to Murray, what are the five basic psychogenic needs? How do these needs create different personalities? How can the firms target the different needs of the consumers as well as what they have ... Read More

The end goal of any company is to sell its product and service to the consumer. Sales are the only part of the business that brings in revenue for the company. All the other wings or activities are cost-bearing activities for the business. Hence, it is important for firms and their sales and marketing executives to understand the consumer’s decision-making process. The consumer decision-making process may seem like a subjective and mysterious thing, but we can divide it into five broad steps. These are the general steps that every consumer delves into before making a purchase decision. Consumers’ Decision-making ... Read More

We are a generation of people who believe in a sustainable future. For us, growing together is the only growth that matters. Hence, it is critical for businesses to be sustainable. Businesses today are not only focused on profits and customer satisfaction but also on community happiness. Businesses today have corporate social responsibility because they are working and thriving in a common space shared by all. Part of the profits of the firm and its manpower is being utilized on different social causes that they believe in. In this article, we will be taking a look at the concept of ... Read More