Digital marketing is the future of all marketing activities because, first, the entire business world is moving to digital infrastructure, and second, consumers are more active on the internet. Out of the world's 8 billion people, 4.7 billion use social media or the internet on a regular basis. Since consumers are consuming so much content online and have a scarcity of time, the time that they used to devote to other traditional mediums has gone down, and hence the company has to ensure its presence in the digital world. In this article, we will understand the concepts of digital marketing ... Read More

The trick to getting the best salary and staying relevant and valuable in the job market is to be on top of your career graph. If you are a fresher, you should be doing something that the industry demands. Currently, the world is moving toward digital infrastructure. where all four Ps of the marketing mix are being digitized. The market is now open globally, and the competitor for every business is not their neighborhood brand but all the prominent brands that have the courage to stand out on the internet. It is very critical for businesses now to do their ... Read More

COVID-19 has given us the much-needed push to utilize the digital infrastructure in place. Before COVID-19, we had an online working system, an online payment system, an online shopping system, an online education system, an online marketing system, and others, but they were not much developed because consumers were reluctant to change. There was much hesitation and trust issues regarding the online medium. Consumers preferred being physically present while conducting different activities. However, the pandemic forced us to change our perception. The days of marketing through traditional channels are long gone. We are neck-deep in online mediums, so it is ... Read More

The trend in marketing today is digital marketing. Companies are running from post to post to get their digital marketing campaigns in place. Digital marketing includes the different forms of marketing techniques done online. To name a few, companies would have to ensure their active participation in − social media platforms like Instagram, Facebook, LinkedIn, WhatsApp, Hike, Telegram, YouTube, Snapchat, and others. Email marketing Search Engine Optimization and Search Engine Marketing Content marketing Affiliate marketing Pay-per-click marketing and others. In this article, we will learn what email marketing is, what the benefits of email marketing are, and how ... Read More

Have you ever recommended a restaurant to a friend, and they really enjoyed the experience? Or have you ever recommended a product or service to your close friends that you are passionate about? If the answer is yes, then congratulations! You are already an affiliate marketer. Affiliate marketing, in simple terms, means recommending products or services of various brands to your followers on social media. You will now receive a commission if any of your followers use your link or the code to purchase the product or service from the company. In this article, we will be diving deep into ... Read More

We are in a revolutionary era where more modern methods of thinking are challenging traditional ways of thinking about economics, business, and almost every aspect of life. The days of firms and marketers having certainty about the market and consumer preferences and tastes are long gone. Instead, the market we currently live in is one that is constantly evolving, making the capacity to adapt to these changes a requirement for success. In this context, it is important to note that those post facto responses, which have been the hallmark of marketing until now, are no longer sufficient for corporate survival. ... Read More

When you launch a new firm, you might think about working with an external marketing agency to grow and carry out a marketing plan so you can emphasize handling the business. Even though brand-building marketing businesses make great associates, having an in-house marketing team, if you can pay for one, has both short- and long-term rewards. Building an effective in-house marketing team needs cautious preparation because marketing is vital to a company's success. We'll look at ideas for picking the right staff and hitting their skills to the best use. Tips for Building a Strong In-House Marketing Team Just ... Read More

Keeping one's competitive edge. The best way to describe the level of competitiveness in business is as stiffly competitive. For business entrepreneurs, the throat-cutting rivalry is nothing new. They are constantly searching for fresh approaches to stay competitive. A business can survive and establish itself by adapting to the commercial world. What enables the Fortune-500 firms to remain innovative? Doubtlessly, their acceptance to change! Let's explain it using a very basic example. Why does your favorite social networking site, Facebook, frequently change? Despite being one of the most frequented websites, why does Facebook always update its content for you? Now ... Read More

Companies today need to understand that an excellent product with mesmerizing advertisements or at the lowest price will not sell in the market, but a product that consumers can relate to will sell in the market. What sets one consumer apart from another is their personality trait. Personality traits help companies understand different consumers better. These traits help the companies develop − Marketing and advertising strategies The company is positioning its product Understand the purchasing habits and patterns of your customers In this article, we will delve into the various consumer personality traits and how these traits influence ... Read More

A company will always have to advertise its products or services to its consumers. What sets one company apart from another is the way that the company advertises itself. Advertisement is the message the company wants to convey to its consumers. The message could be verbal or non-verbal, audio or visual, image or text, one-sided or two-sided, positive or negative, and there are thousands of other possibilities for creating a message. In this article, we will delve into what the structure of advertisements could be, what the recent trends in messaging structure are, and what message structure will be more ... Read More