Deciding on the right marketing activity can be a bit challenging, especially for small business owners and freelancers. With so many options, it can be hard to choose the right strategy. Before investing, it's important to know which techniques work best for your business and which ones are going strong. Over the past decade, the rise of inbound marketing has led to an increase in the number of companies adopting this strategy to convert leads into sales. It is very effective for businesses, as it allows them to reach their target audience and promote their products and services online. ... Read More

Marketing has gotten so complex that it's hard to keep up with all of the details. You see other people who are passionate about it, and you want to follow their lead, but where do you begin? There are a variety of marketing books that can help you get the answers to these questions and more. There is so much information that you can learn about marketing and PR that there is no excuse not to take advantage of it. There are plenty of resources online that can help you learn everything there is to know about marketing, such as ... Read More

Despite the rise of digital marketing, traditional methods still remain relevant and can be used effectively for any business. In this blog post, we will be talking about 9 different types of marketing techniques that can still be very effective for any company. Although some of these methods require a specific setup, they can still produce a good ROI and can be very valuable when combined with other marketing techniques. Traditional marketing techniques are still alive and well, but they need a certain setup. Those who wish to maximize their ROI should consider investing in high-return strategies that can produce ... Read More

As marketers, we have to spend our days working on various tasks, such as writing content, reporting, and putting out files. There are plenty of free online marketing tools that can help us do these activities more easily, but some of them require a lot of learning. One of the most enjoyable aspects of being a digital marketing professional is having the opportunity to use various free tools. The Race Growth System is a widely used marketing framework that enables startups, international corporations, and SMEs to develop and implement effective digital marketing strategies. This marketing can be used for ... Read More

When companies decide to move out of their comfort zone for business expansion and more market share, they have to take up various calls. These calls are difficult and have their own set of pros and cons to offer the company. Companies can no longer be the leading player in the local market and be satisfied because the competition that they are getting is from around the world. Today, brands like Amazon, Flipkart, Ajio, Blinkit, and others make it possible to deliver every international brand to your doorstep with the utmost efficiency. When the competition is international, companies also have ... Read More

We are all interlinked and interdependent on each other. Nothing in this world can work and thrive in solitude. Today, we have products from all over the world available at our nearest supermarket or ration store. This is possible because of privatization, liberalization, and globalization, but along with this, it is also possible because of the holistic marketing approach taken by the companies. Companies have now understood that they cannot operate if they have just one goal, i.e., profit. For companies to survive and thrive in this cutthroat environment, they have to care about their customers, profits, employees, stakeholders, and ... Read More

Different concepts are emerging every now and then in the marketing domain because of the globalization of businesses. Marketers have to understand how consumers are behaving, why they are behaving in such a manner, and what companies can do to alter their behavior in favor of the company. Chasing the long tail is one such attempt to understand the revenue breakdown. Chasing the long tail in Marketing was written by Chris Anderson. Chris Anderson is the editor-in-chief of Wired magazine. Through chasing the long tail, Chris Anderson wants to convey how the shifting paradigm from offline marketing to online marketing ... Read More

Brands cannot ignore the fact that customers today are spoiled with choices. They have similar offerings or identical offerings among the various competitive brands worldwide. Today, the competition is not only your neighboring brand but all the brands on the internet. With the overload of informational and promotional content, consumers have decided to turn a blind eye. By blind eye towards advertisement, we mean that even if you show promotional content to the customer or during a show that he was intently listening to, if you ask them about the product offering or brand name after the promotional content, ... Read More

When addressing employee well-being at work, employers frequently highlight the benefits of health care. We now realize that employee health encompasses a lot more than being ill. In order to improve employee well-being at work, all employees' health must be improved. Several dimensions of well-being that are critical to the health and performance of people and workers must be taken into consideration in addition to physical well-being. Many organizations are becoming aware of the connection between employee well-being and performance and, ultimately, business outcomes as a result of the recent COVID-19 epidemic. Employers had to come up with solutions to ... Read More

Companies may increase their returns on labor investments and boost overall profitability by making investments in the training and development of their employees. L&D is a wide phrase that refers to all organizational professional development, and it is regarded as the central role of human resources (HR). Both formal, instructor-led training programs and unofficial, employee-led learning are examples of this. Training and development, performance and learning, and talent development are some other names for L&D. Importance of Learning and Development Today The advent of new technology in the workplace will only raise the significance of staff training and development. Organizations ... Read More