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Advertising & Marketing Articles
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How will you inspire your team if you are the Head of Marketing?
What are the basic aspects to assess the strengths of the marketing team? What are you aiming to do- inspiring them or motivating them? The act of actually stimulating a person’s mind to think and perform the way you want them to will define ‘Motivation’. However, the act of doing and achieving something because they want to achieve it is ‘Inspiration’.As a Head of Marketing, I always look at inspiring people to do better in their jobs. This holds true for individuals in every sphere of life or business. To achieve is to inspire and to inspire, is to see ...
Read MoreWhat is AMBUSH Marketing? Why is it known as surprise attack?
Ambush, as the name implies, is a surprise marketing. The term Ambush marketing was coined by Jerry Welsh, a marketing strategist. Ambush marketing is a type of marketing where the marketer associates the product with an event or property and the marketer is not directly or officially related to that event. This is a type of Guerilla marketing.To be more precise, we often happen to watch some advertisements which refer to some events or personalities indirectly without mentioning them officially. Such advertisements have a lot of impact on unknowingly.Grab the OpportunityThis kind of advertising is done by utilizing the opportunities ...
Read MoreWhat are Guerrilla Marketing Strategies?
The concept of Guerrilla marketing was created by Jay Conrad Levinson. Traditional marketing involves advertising methods such as advertising on television, radio, print, and mail. Online marketing or Digital marketing is the type of advertising which we see today on websites, YouTube videos, blogs, etc. Whereas, Guerrilla Marketing is an inexpensive method that focuses more on reach rather than frequency. This style of marketing is effective for small businesses to advertise their product and services. One needs to have imagination, energy and time for this kind of advertising.Give an ImpactThis kind of advertising engages the customers with the product and ...
Read MoreHow does the commodity trade market work in India?
Commodity trading is trading in derivatives and commodity spot. There are two different categories of commodities we have to trade: Agricultural commodities and non-agricultural commoditiesAgricultural Commodities: These include grains and oilseeds (soybean, chana, corn, groundnut etc.), livestock, dairy products, bio-fuels etc.Non-Agricultural Commodities: These include Metals like gold, silver, copper etc.Also, there are 24 commodity exchanges in India and three national level commodity exchanges to trade in all permitted commodities.They are Multi Commodity Exchange of India Ltd, Mumbai (MCX), National Multi Commodity Exchange of India Ltd, Ahmedabad (NMCE) and National Commodity and Derivative Exchange, Mumbai (NCDEX)How Does It Work?When you buy ...
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