Found 940 Articles for SEO

SEO is a process that involves working on other aspects of a digital marketing campaign, which can have an impact on our web pages' performance in search results. This includes social media optimization and the enhancement of our web pages' signals. It is very important that you improve your SEO strategy because it will help boost your search engine ranking and increase the visibility of your website. However, due to the fierce competition, appearing in search results can be a challenge. The link between SEO and social signals is an indirect one, which means that an improved social signal won't ... Read More

Even if you sell cookie cutters, you can develop a digital marketing strategy to promote it. This is because, even though you are a traditional company, there is still a general plan that you can use to get started. In this article, you’ll learn everything you need to know about digital marketing, including a checklist of everything you want to learn more about. This is a great starting course, and it will give you plenty of room to fill in the blanks. There is a lot of talk about how important it is for small businesses to have a digital ... Read More

If you go to Google’s guidelines on “Ranking Useful Pages”, you will find a phrase − “If other prominent websites on the subject link to the page, that is a good sign that the information is of high quality.” So, Google has unabashedly expressed its love for a strong backlink profile which makes it imperative for marketers to focus their energy on Link Building. What is Link Building? Link building encompasses all strategies to get other websites to link to your page making a win-win situation for both parties. What makes link-building a challenging task is that automation ... Read More

Think about an instance when you needed to buy something, be it a shirt, a pair of shoes, or any kitchen appliance. What was your first reaction? Did you go to the market? Sounds bizarre right? Of course, you took out your phone and searched for the product. That’s how deeply eCommerce has integrated with our lives. Just look for the product online and there will be myriads of businesses offering you the same product or maybe better. E-commerce is expected to be a 5 Trillion USD business in 2027. But why is it so? Why has E-commerce become such ... Read More

SEO tracking is a vital part of your marketing strategy. It is an ongoing process of determining what is working and what is not in your campaign. Recent times saw myriads of analytic platforms offering the deepest insights about a campaign. As a result, marketers are presented with a glut of information rendering them confused. They find it hard to decide which metric they should actually focus on. Let's Discuss the 10 Most Important SEO Metrics That You Should Be Putting Your Energy on 1. Organic Traffic They are your most precious asset as they have come to you solely ... Read More

In a job interview, candidates receive many common questions. Why are you applying for the digital marketing role in our company would be just one among them? Digital marketers who approach jobs in various marketing agencies have prepared to answer the standard questionnaire to crack the nut. If you want to reply satisfactorily to such questions, read the article and educate yourself. The post will cover the job role of digital marketers in marketing and advertising organizations and how you can prepare yourself to fit into the industry. Online marketing has set a trend in the business world. Business owners ... Read More

Strategy in any business clearly directs what to do and avoid. Thus, strategic moves save business owners from falling into the unwanted trap, wasting money and time, and facing loss. You must use proper strategy if you're a business owner and plan digital marketing on your marketing cards. Today's post will show why the notable digital marketing strategy is important for you. In today's world, digital presence is important to get recognition. And if you're promoting your business, an online platform could be the best surface to attract your target audience. Thus, digital marketing can ensure branding, marketing, and sales ... Read More

Digital platforms widely offer the surface to utilize as marketing tools for digital marketing. The best part is its huge user base, cost-effective marketing channels, and easy access. Hence, businesses worldwide utilize the power of online platforms to expand their ventures and reach globally. Today’s post will describe the top digital marketing platforms that appeal massively and largely contribute to the growth of the business. Before discussing the platforms, we must brief them and understand how they help in business expansion. What is Digital Marketing Platform? A digital marketing platform refers to an online community or social media with a ... Read More

If you have a business that has a physical presence, then it is essential to use Google My Business (GMB) to improve your local SEO and enhance your online presence. Google My Business (GMB) is a complementary tool provided by Google, enabling businesses to control their digital footprint on Google search and Maps. This article will guide you through optimizing your GMB listing to boost your content and SEO. Claim Your Business The first step to optimizing your GMB listing is to claim your business. If you haven't already claimed your business, go to Google My Business and click the ... Read More

Social media marketing is a form of digital marketing in which products, services, or brands are promoted on social media platforms. It has become a popular and effective way for businesses to reach their target audience, increase brand awareness, and drive sales. While social media marketing requires some technical skills, such as an understanding of how social media platforms work and the ability to create advertisements, develop strategies, and analyze data, students with a technical background in the field have a particular advantage. Technical skills that are important as a digital marketer Data Analysis One of the most important ... Read More