Living in the age of digital marketing, we have realized the value of information. Therefore, we need more advanced tools for our eCommerce website to search for and process huge chunks of data every day. Moreover, these tools also help to perform repetitive tasks efficiently, including generating reports, gathering campaign performance insights and statistics, measuring conversion rates, analyzing customer behaviors, email marketing, and more. You can perform all these mundane tasks with ease, try adopting Python to gain real-time insights, thus making more informed decisions. In short, there are endless possibilities for using Python to automate your day-to-day processes, ... Read More

Businesses are moving towards digital marketing as their form of marketing strategy because of the increased screen time of consumers and their preference to be involved in the digital world. Digital marketing has various wings like email marketing, content marketing, SEO, SEM, affiliate marketing, and others. Affiliate marketing is a great way to earn passive income and follow your passion. Affiliate marketing is a straightforward process in which affiliate marketers promote a company's product or service to consumers. Affiliate marketers are given a particular code or link, and if anyone purchases the product through that link, then the affiliate marketers ... Read More

Consumers today are forced or overloaded with promotional content. They have so much information available at their fingertips regarding any company and its products that they have decided to turn a blind eye to all the advertisements. You can start an advertisement in between a YouTube video that the user was watching with all their focus, and still after the ad, if you ask them about the product or the brand name, they will be unable to recall. They have purposefully shut their mind and consciousness when it comes to the ad, and this is where brand engagement comes into ... Read More

We have read numerous articles on why the company should go with digital marketing as their form of marketing strategy in today’s fast-paced, dynamic world, but it is time for us to measure the effectiveness of the same. Companies are bombarded with the different benefits that the company will receive if it goes digital, but what are the real numerical benefits that the company is getting from it at present? And what channels are working the most for them in the sense of having the highest conversion ratio? In today’s article, we will dive deep into the concept of "digital ... Read More

Digital marketing disruption is the use of digital technologies to develop novel goods and services that challenge established marketing principles and tactics. It involves developing and deploying digital technologies that challenge existing business models, methods, and customer relationships like television and print advertising—to more cutting-edge, digital ones-ike content marketing, mobile marketing, and social media marketing, among others. Understanding Digital Disruption Digital disruption has become increasingly important as businesses look for new ways to reach, engage, and retain customers in an ever-changing digital landscape. This can include developing new digital channels, using data-driven insights to create highly targeted campaigns, leveraging social ... Read More

Digital marketing is the new buzzword in the business world today. Companies are planning to invest and are already investing more and more of their marketing funds in digital marketing activities. Any marketing activity done by the business through digital platforms is known as "digital marketing activities." Digital marketing is a broad term that encompasses a variety of marketing activities such as − Affiliate Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social media marketing Content Marketing Email Marketing Website marketing, among others. Companies are investing their funds in digital marketing activities; hence, they need to understand ... Read More

Companies are well aware of the fact that the only thing that sells in today’s market, or any market in the past, is what is visible to the customers. When we were all working offline, the companies were fighting for shelf space or ad slots in TV, display hoardings, or radio channels. Now that we are growing, they are fighting for impressions in the digital world. Impression helps the company be visible by showcasing the company’s ad on the screen of the consumer's computer or mobile phone. In today’s article, we will be diving deep into the concept of impression, ... Read More

Businesses today have claimed that around 40% of their website traffic has been generated through search engine optimization (SEO). SEO seems like the new buzzword when it comes to digital marketing. We know how to create SEO-rich content in order to get organic traffic on the website and build up a robust image in front of the browsing websites like Google, Safari, and Firefox and their algorithms or updates, but what about monitoring them and their performance to ensure improvisation? Google Trends assists us with the digital marketing aspect. In this article, we will understand the concept of Google Trends, ... Read More

The pandemic has given us the much-needed push to move on to better things. Since we were forced to accept different ways of living and working, we now have various options open to us. This business world has moved towards digital infrastructure in all 4Ps of marketing. We have replaced traditional ways of marketing with our digital marketing approach, and along with this, we have also created different ways of working for the firm or business. Because of the Reliance Jio Company, which has made it possible to provide consumers with cheap internet, and the fact that most of us ... Read More

McKinsey Global Report (MGR) stated that it is expecting the digital marketing industry to add 60–65 lakh jobs to the employment domain by the year 2025, and on top of that, the compound annual growth rate (CAGR) of the digital marketing industry is expected to be around 9% for the years 2020–2026. Reading the above data, we can clearly understand that the digital marketing industry is expected to grow and provide employment opportunities. The digital marketing industry is not saturated and is on the growth curve. In this article, we will read more positive facts about the digital marketing industry ... Read More