Digital marketing is growing exponentially and has immense potential in the upcoming years. From search engine algorithms to social media marketing, there are numerous scopes and opportunities in the field of online advertising. The World Wide Web is a relatively new marketing channel, and marketers are yet to explore its ever-changing dynamics and technologies. Hence, if you are willing to pursue a digital marketing degree, this is the right time, as it can be a promising and profitable career option. Many businesses are switching to the digital mode of promoting their products and services to reach a global audience ... Read More

Digital marketing is the future, and it answers why more students and professionals are keen on joining an in-depth, comprehensive digital marketing course. A digital marketing program enables learners to choose their desired specialization to offer clients more value-added services. Besides, a specific online marketing concentration would increase your chances of getting hired with better pay. For example, businesses often look for in-depth expertise in a particular arena, such as content writing, social media management, web development, and more. The IIDE digital marketing course enables students to get into the nooks and corners of the industry to strengthen their ... Read More

The 1stepGrow digital marketing course is a comprehensive online certification course that helps learners gain conceptual knowledge about diverse online marketing arenas. The best part about the course is it helps you to get good practical exposure to online marketing, allowing you to get an idea of how it works in the real world. 1StepGrow is a digital marketing course in India that offers project-based specialization programs and courses. The institute has a reputation for helping learners have successful career growth. In the following paragraphs, we will guide you in choosing the best digital marketing course and discuss the ... Read More

We see Google ads appearing on search results almost every day. You may also be familiar with Google Ads and may have used the platform to run paid ad campaigns to boost your e-commerce reach and conversions. However, if you want to learn more about the factors affecting your ad rankings and the tips to do it correctly, you are in the right place! AdRank is an intricate formula that Google advertisers use to rank or order their ads and campaigns on the search engine results pages. Ads with the hugest AdRank show up higher on the search results ... Read More

We live and thrive in the digital world today. Companies today have a strong digital presence because consumers are present in the digital world. Everything is happening online, from deciding what to buy to actually receiving the order at your doorstep, and sometimes the consumption of the goods also happens online. In this digital era, companies have their own websites, social media accounts, and followers online. In the digital world, following the brand, commenting on the brand’s posts and stories, liking the brand’s content, or otherwise engaging with the brand helps the company determine its success in the digital world. ... Read More

Gone are the days when companies would fight for prime slots on the radio channel or the first page of magazines or newspapers. Today, we live in an era where consumers are no longer influenced by mass advertisements or generalized marketing statements. We are the consumers who belong to customization. Companies today rely on digital technologies and digital platforms for their marketing needs, or they rely on people who have the ability to influence their near and dear ones to purchase the company’s product or service. Consumers today are active in the online world, and hence companies have to go ... Read More

Companies are embracing the digital world, and as a result, the four Ps of marketing are becoming digital. The Place of the 4 Ps of Marketing is now no longer a physical marketplace where the sellers and the buyers come together and negotiate upon the selling agreements; it has turned into a website. Companies today are fighting with their teeth to develop a good website and fight the competition. For consumers, the website of the brand matters as much as the products and services it offers. Good websites not only ensure that websites are visible to consumers but also build ... Read More

Companies today are parting ways with the traditional methods of marketing. Not because they are ineffective or outdated but because they now know better ways to advertise and promote their products, services, or brand name. Gone are the days when companies would immensely fight for − Slots in Radios Slots in TV advertisements Articles in magazines Blogs in Newspapers The best salesperson in the town Booking for particular hoardings or billboards and others They are switching to digital marketing. In this article, we will be taking a deep dive into the concept of "digital marketing, exploring why companies ... Read More

Any marketing activity done by the business to sell its product, services, or brand name to the consumer or customer through digital platforms or the internet is known as digital marketing. Digital marketing is a broad term that includes all the marketing activities done by businesses online or on screens. The pandemic has given us the much-needed push to automate any business process that we can. Another reason for the flourishing of digital marketing activities is the fact that consumers today are present in front of the screen for more than 12 hours. The screen can change from their laptop ... Read More

People today, even before voicing their concerns or speaking out their problems out loud for themselves, would go to Google or browse websites and type it out. If you are having a mild cold and cough, hair fall issues, heartburn, acidity, a stomach ache, or anything under the sun, you will find your answers on Google. What might have caused the problem, what medical care you should opt for, the doctors or clinics near you, the side effects of the potential medicines that you might take, and others are available with just a click and within seconds. Humans today are ... Read More